Senior Manager, Ecommerce
Senior Manager, Ecommerce
The Sr. Manager, Ecommerce will support the long term, profitable growth of DAOU products through strategic positioning and tactical execution of the website, APP, including product merchandising, site promotion, campaign set-up, pricing, inventory, competitive research, and reporting weekly business updates.
Position Title: Sr. Manager, Ecommerce
Reports to: Vice President, Ecommerce & Digital Strategy
status/Classification: FT Exempt
The Sr. Manager of Ecommerce will be responsible for turning digital marketing traffic into revenue, data and insights. You will own the campaign process from start to finish and be responsible for delivering annual margin and revenue results.
Full spectrum Ecommerce campaign management for DAOUvineyards.com, Patrimony.com, and DAOU APP:
Inventory, pricing, promotion, product selection, bundle creation, merchandising online, email execution.
Work with the Digital Analyst to track sales, identify key trends, and maximize opportunities to achieve growth and profitability of the Ecommerce business.
Partner and work collaboratively with teams across areas of brand strategy, site UX, and planning:
Brand Marketing team to ensure ongoing update of website content through a content calendar and digital marketing initiatives (landing pages, homepage banners, APP notifications, social campaigns)
Membership / Estate team to drive retail conversion, presentation of product, inventory availability.
Stay up to date with continued analysis of DAOU and industry trends including regional growth, YOY trends, and forecasted growth.
3-5-year proven work experience in digital marketing, online retail and Ecommerce sales.
Bachelor’s Degree in marketing or related field a plus.
Full understanding of Ecommerce platforms. (Product detail pages, cart, receipts)
Strong project management skills with the ability to work effectively in a fast-paced, deadline, and metrics-driven environment.
Knowledge of digital marketing best practices generally and specifically in the luxury wine market.
Intermediate to expert knowledge in Google Analytics a plus.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Success Factors/Job Competencies:
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Customer Focus: Is dedicated to meeting the expectations and requirements of customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind.
Creativity: Frequently comes up with new and unique ideas; easily connects unrelated concepts; tends to be seen as original and value-added in brainstorming settings.
Interpersonal Skills: Relates well to all kinds of people inside and outside the organization; builds appropriate rapport; develops constructive and effective relationships; uses diplomacy and tact; can diffuse high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improve; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
401K, Medical, Dental, Vision, Life
The purpose of this summary is to describe the essential job functions and the level of work performed by individuals assigned to this position. This description is not an exhaustive list of all job duties performed by this position. Management reserves the right to modify, add or remove duties from particular jobs and assign other duties as necessary.
DAOU is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.