Wine & Spirits Social Media Manager

Wine & Spirits Social Media Manager

M.S. Walker, Inc.
Norwood, Massachusetts

Who we are: Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. We represent a budding portfolio of wine and spirits nationwide, including our own brands, and we strive to offer the most prestigious portfolio in the industry. M.S. Walker has built our foundation and future on our people – our employees are truly our greatest asset. Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization.

What we are looking for: M.S. Walker has an immediate opening for a National Brand Social Media Manager.


Create compelling and highly engaging multimedia content for several of M.S. Walker’s brands’ Facebook & Instagram channels, including:
Beautiful lifestyle & product photography
GIF & stop-motion content
“In the Field” content with bar, restaurant and retail partners
Cocktail creation videos
Produce interviews & video content
Create, own, and maintain content calendars for several brand accounts across multiple platforms
Responsible for posting all original brand content and sharing third-party content from influencers, partners, etc.
Understand, assume, and direct the voice of numerous spirit and wine brands across digital channels
Daily social media and digital community management, including replying to questions and comments, writing and scheduling daily posts, etc.
Content research and information gathering for brand creative initiatives
Track, and analyze the performance of social media posts and channels and make recommendations accordingly
Manage paid social campaigns to boost followership and brand awareness, often based on specific geographic and demographic targets
Interact with relevant influencers and brands to cross-promote our major key national brands
Collaborate on new ideas, directions, and venues for marketing and communications, such as e-newsletters, website improvements, and more
Explore new social platforms to ensure that our brands are relevant with our target audiences

Who you are: The ideal candidate will possess the following knowledge, skills and abilities in order to be successful in this role:

Bachelor’s Degree in Marketing, Advertising, or Graphic Design-related field
3-5 years of experience in digital/social marketing (digital marketing agency experience preferred)
Proven track record of creating content that fosters brand engagement (examples required)
Passionate about the wine, spirits, and hospitality industries
Energetic disposition who likes to create amazing content
Committed to quality and attentive to details
Self-sufficient and capable of managing multiple projects in a fast-paced environment
Deep knowledge of social media platforms – both existing and emerging – including Facebook, Instagram, Vimeo/YouTube, Twitter, TikTok, and more
Experience using social scheduling platforms, such as Planoly, for managing content
Comfortable working with firm deadlines while remaining able to adapt to changing priorities
Strong written and verbal communication skills
Experience with Adobe Creative Suite a major plus

Functions necessary to complete the above listed requirements of job description:

Stand: Occasionally
Bend/Squat: Occasionally
Climb: Never
Computation Skills: Continuously
Lift/Carry 0-55 lbs: Occasionally
Push/Pull: Occasionally
Reach Overhead: Occasionally
Sit: Continuously
Use of Computer: Continuously
Verbal Communication: Continuously
Walk: Occasionally

Occasionally = 0-2 Hours Daily
Frequently = 3-5 Hours Daily
Continuously = 6-10 Hours Daily

We offer a Comprehensive Benefits Plan that includes the following:
Medical, dental and vision coverage
401k program
Flexible spending options
Disability & Life Insurance packages
Paid Vacation & Holidays
Career advancement opportunities
Wellness programs and discount fitness memberships
Employee Assistance Program

Sick leave

More about M.S. Walker, Inc.:

Beverages served
Company features
Use SevenFifty
Tasting room