Winery Marketing & Events Manager


Sector producer

Winery Marketing & Events Manager

Michael Shaps Wineworks
Charlottesville, Virginia
Producer · Producer

Annually · Full time

Description

Job description
MARKETING MANAGER:

MICHAEL SHAPS WINEWORKS, SHENANDOAH VINEYARDS & MAISON SHAPS

JOB DESCRIPTION:

This position is multi-faceted, with responsibilities crossing between Direct to Consumer marketing and Wholesale Distribution marketing support. The main focus of the marketing manager will be to educate, advertise and promote the different brands we produce and represent, by integrating various marketing tools.

Education - Create marketing materials for the tasting room staff, consumers and our wholesale sales teams. Hands-on educational activities required at all levels to help promote the different brands we produce and import. Education includes, but is not limited to, in store tastings, working the market with sales reps and wine education training for the tasting room staff.

Advertisement. PR & Social Media - Develop and manage a consistent advertising message through social media outlets, newsletters and existing web sites. Share with our sales partners the latest news and releases coming from all three wineries.

Event Planning - Schedule and coordinate with the tasting room management team in-house wine related events at all three tasting room venues. In addition, schedule events with distributors at wine shops and restaurants.

This is a full-time, salaried position with company benefits. It would require work on some weekends and travel, which may include overnight stays.

Qualifications -

Level 2 minimum WSET or equivalent
Undergraduate degree preferably business or marketing
3-5 years experience in the wine industry, winery, retail or restaurant service
Experience in Social media marketing
Job Types: Full-time, Part-time

COVID-19 considerations:
All candidates must be vaccinated to apply

Benefits
Medical
Vacation
Sick leave
Professional development