About Us

Baobab Wines was founded in 2015 with the mission to bring the best of South Africa to the United States. Frustrated with the export driven South African brands that overwhelmed the US wine market we sought out family owned and operated Vineyards from each appellation complimented with diverse independent winemakers and a commitment to tell the true story of the South African wine industry - our history, our terroir, our culture, and the people who are driving the future of winemaking in South Africa.

Distributing nationally across the United States we have built the reputation of having one of the most exciting South African wine portfolios in the Country.

We are currently entering the next stage of expansion and are looking for like-minded people who share our passion and who want to be part of this incredible journey to make us the number one specialized South African Wine Company in the United States.

Role Objectives

This role is responsible for driving revenue growth for Baobab Wines across Colorado and in line with the Company goals and objectives for the State. Based in Colorado the incumbent will be expected to primarily drive sales through retail and restaurant clients across the entire State of Colorado both developing and maintaining accounts. We are a young and small Company so the role holder will have daily access and report to the CEO and get involved in all facets of the daily operations of the business. Whilst this role is primarily focussed on Colorado, there are potential opportunities to get involved in sales activities across the United States and plenty of room for growth within a Company that boasts distribution in over 20 States.

Duties and Responsibilities

This role will include but not be limited to the following activities and responsibilities.

• Ensure the agreed upon financial, volume and profit goals for the region are achieved.
• Regular reporting on sales metrics for the region
• Strategize with the CEO to enhance contribution to Colorado sales strategies and goals.
• Consistently communicate territory success or obstacles with the CEO and efficiently problem solve to overcome any obstacles.
• Familiarize yourself with the competition and remain apprised of market trends and development within the wine category, geographic regions, and accounts.
• Promote the Baobab Wines portfolio to consumers through various programs and events. This will include evening and weekends hosting events and tastings.
• Assist CEO with portfolio selection as required and give good market insight for trends in pricing and product style.
• Assist CEO with product development of brands being created for the Portfolio.
• Support and Promote the Giving Back Program and the Baobab Wines Foundation to support various youth charities across Africa.

Colorado Direct Sales Responsibilities

• Build an account base and directly sell in the Colorado market.
• Establish and maintain product placements in on and off premise accounts. This is a Feet on Street role that requires the hustle to open new business and maintain it.
• Help build a broad base of distribution across the State to ensure revenue diversification across products and placements.
• Educate, train, and develop knowledge on products across all on and off premise accounts.
• Inspire confidence and gain respect as an effective Company Spokesperson across all customers.
• Host staff training events for both on and off premise accounts
• Conduct tastings and wine dinners in key restaurant and retail accounts
• Work with warehouse and operations team to make sure product is delivered as per ordered and resolve any problems encountered.
• Ensure all payments are received in time and in full from all customers.

The Individual

• Willing to work flexible hours including evenings, and weekends. Overnight Travel as required.
• Travel mainly domestic and in Colorado, with occasional trips to South Africa as required
• A bachelor’s degree preferred
• At least 5 years Sales Experience in the Wine Industry and as a Sales Representative. Colorado experience preferred but not required and out of states applicants are welcome.
• Good general wine knowledge, and some experience of South African wine preferred.
• Excellent organization and time management skills
• Ability to work independently and function as a self-starter with minimal supervision.
• Ability to drive and maintain a valid and current driver license.
• Lift and carry a 36-pound case on occasion.
• Ability to understand and manage budgets, profitability, and expenses.
• Ability to communicate enthusiasm, maintain a positive attitude and a strong resilience to adversity.
• Excellent communication and presentation skills, both written and verbal, with a passion for teaching and learning
• Passion for working in a fast-paced environment, with the ability to adapt quickly to change.
• Am exemplary work ethic, a “get-it-done” attitude and high personal accountability.
• A team player who wants to be part of something that is going to get bigger and with the ability to hustle within a start-up culture.

The Package

• Competitive Base Salary + Commission
• Bonus Structure Based on Overall Company Goals
• 401k + Match
• Health Benefits
• Paid Vacation and Holidays