Jackson Family Wines is a family-owned wine company based in Santa Rosa, California. We are looking for a talented and driven PR professional who is organized, can multi-task, takes initiative and can work in a faced-paced environment with multiple cross-functional partners to deliver meaningful results. The position is based in Santa Rosa, California, reporting to the PR Director.

Job Responsibilities:

Work directly with the PR Director to help develop and execute annual PR plans for assigned brands: primarily La Crema, as well as Kendall-Jackson and Murphy-Goode.
Research and pitch relevant media contacts to secure coverage for assigned wineries
Engage media, influencers, and bloggers in the wine trade, at national and regional lifestyle outlets, daily newspapers, business outlets, special interest verticals, and broadcast media
Develop creative, relevant, and timely media pitching angles
Manage press kits, including facts sheets, winemaker bios, wine information sheets, press-ready images, and general media collateral
Manage influencer partnerships with lifestyle and trade contracts
Work with creative services team to manage the creation of PR materials
Develop key messages that align with brand architecture and supports goals and priorities
Manage sampling program to relevant influential wine critics and scoring outlets
Secure media visits to winery estates and appointments for winemakers and spokespeople
Secure media appointments, coordinate schedules for spokespeople during market visits
Secure and coordinate virtual tastings and interviews
Oversee coordination of assigned events, such as winemaker dinners, seminars, etc.
Attend trade, media, and consumer tastings and events as needed
Identify relevant media and brand partners as well as spokesperson opportunities
Manage PR budgets on assigned brands
Prepare monthly and quarterly PR reports and press coverage roundups for assigned brands
Work with digital marketing team on content creation for social media channels

Required Experience & Skills:

Bachelor’s degree or higher
5-7 years of public relations or related experience
Experience working with big, national brands

Agency experience balancing multiple clients a plus
Systems knowledge: Outlook, Excel, PowerPoint, Cision
Ability to analyze PR campaign performance and create reports showcasing successes and key learnings, including competitor comparisons, share of voice, etc.
Experience managing influencer programs, with specific KPIs
Social media platform knowledge: Facebook, Instagram, Twitter, Snapchat, YouTube, TikTok, Pinterest
Graphic design experience a plus; creative aptitude
Knowledge of wine industry and distribution network: DTC, 3-tier, e-commerce, etc.
Event planning experience
Excellent organizational skills, strong attention to detail
Strong writing, proofreading, and editing skills
Demonstrated interpersonal communication and analytical skills
Positive, proactive attitude
Independent, tenacious, self-starter
Strong collaboration skills, that works will with cross-functional team
Travel is required for this position