Brand Development Manager - Chicago or Nashville

Brand Development Manager - Chicago or Nashville

Barrell Craft Spirits
Louisville, Kentucky
Producer · Producer

Barrell Craft Spirits is a small company that is taking a fast and progressive growth path and we’re looking for enthusiastic salespeople to join our team in Chicago or Nashville.

At Barrell Craft Spirits, we conceive of, design, launch, and talk about Spirits with a focus on what people want now and not what has been successful in the past. At the core of this mission is treating all parts of the industry with respect. This includes our sources, our distributors, our accounts, our consumers, and everybody within the company. This job affords us all access to some of the most interesting and delicious spirits in the world.

Job Title: Brand Development Manager

Reporting to the National Director, the Brand Development Manager is responsible for sales, brand image, and building key relationships for the company to achieve sales goals. Focus will be on a unique home territory, extended territory, and set of national responsibilities. The BDM will work independently and in collaboration with the National Director and Company Founder to achieve sales goals while also maintaining and further developing the company identity.

We’re looking for someone who has sales experience working with/for a Spirits, Wine or Beer Distributor. We also prefer if you have had experience with premium wines or craft spirits. You’ll be on the road 60% of the time – working with sales distributors, and meeting with on and off-premise accounts. This is a great job for someone who is enthusiastic, has a lot of energy and likes interacting with people.

Primary Responsibilities
• Identify and execute a plan to most cost effectively achieve quarterly and annual sales goals
• Manage 50 key target accounts in the home territory; develop and maintain strong relationships with key customers
• Assist retail accounts with sell-through whenever and however possible
• Train distributor sales people and evaluate distributor execution against our initiatives
• Develop and maintain strong working relationships with distributor sales division; maintain regular ride-with schedule with distributor sales
• Present at distributor Portfolio days and general sales meetings
• Execute in-store tastings or on-premise tastings which may involve evening and weekend work and execute product seminars at accounts
• Build brand awareness and ensure strong sell-through/depletions of portfolio as well as introduce new products and promotions to all accounts
• Become an expert in the market, identify opportunities that the brand might have missed otherwise
• Suggest products and programs that will be successful in your markets
• Understand specific laws, policies, and practices regarding alcohol distribution in your markets
• Plan and execute consistent trips to markets within your extended territory
• Travel as needed nationally to execute specific national responsibilities
• Provide updates to supervisor, including changing field conditions that may affect volumes, as well as staffing changes at distributor

• Bachelor’s degree required preferably in Business Administration
• Two to five years’ experience in alcoholic beverage industry
• Sales experience covering multi-states within a Spirits, Wine or Beer Distributor
• Experience working in a 3 tier distribution market preferred
• Proficiency in MS Office and Google Docs
• Ability and willingness to travel up to 50% of the time within your territory
• Ability and willingness to work nights and weekends as needed
• Must have valid driver’s license
• Strong account management and follow up skills
• Previous experience with IDIG and Karma
• Familiarity with product sales
• Results oriented; thrive in a dynamic, fast paced environment
• Ability to work independently
• Excellent verbal and written communication skills
• Strong presentation skills


More about Barrell Craft Spirits:

Beverages served