National Digital Administrative Specialist

National Digital Administrative Specialist

M.S. Walker, Inc.
Norwood, Massachusetts

Who we are:

Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. We represent a budding portfolio of wine and spirits nationwide, including our own brands, and we strive to offer the most prestigious portfolio in the industry. M.S. Walker has built our foundation and future on our people – our employees are truly our greatest asset. Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization.

Who we are looking for:

The Specialist, Digital Content is responsible for managing and maintaining the content for a catalog of over 2100 products across eCommerce retail channels, including, Drizly,, all national and independent retailers websites and lastly maintain MS Walker company main and brand micro site’s content. This individual will coordinate the development and deployment of content for new products, keep existing products optimized, and provide the eCommerce practice with visibility on both content integrity and performance. This role is critical in supporting new product launches and key promotional periods. The Specialist will utilize technology platforms for catalog management and work cross-functionally with our creative, sales and IT teams to ensure that all content is kept up to date, accurate, and meets industry best practices.

Responsibilities include:

Create, Manage and support content operations of the eCommerce Product Catalog of over 2100 items.
Traffic and syndicate product content across key retailer channels including but not limited to Drizly and
Deploy and maintain brand store content and enhanced content
Support PDP projects, including content optimizations, revamps, brand store pages, and enhanced content.
Maintain eCommerce and MS Walker website content process guidelines to stay up-to-date with requirements and best practices. Notify internal stakeholders when updates to retailer guidelines change.
Perform regular content audits on product ecommerce and MS Walker description pages (PDP) to continually assess the accuracy of content.
Manage the collection of product renders and labels from the company database for use in PDP content projects.
Manage content development and deployment for new product and innovation launches.
Work with Sales and National Accounts Team to manage PDP content updates for emerging eCommerce channels.
Conduct regular audits to ensure existing brand, category and product pages maintain accuracy.


2+ years of experience working with eCommerce retail channels and website content administration
Experience with Salsify or similar PIM preferred.
Experience working with large product catalogs preferred.
Bachelor’s degree required.
Proficient in MS Office Suite (Word, Excel, Power Point, etc.)
Ability to manage multiple tasks and work streams across brands.
Ability to think critically and execute tasks accurately.
Strong organizational and planning skills are essential.
Ability to multi-task in a fast-paced environment.
Exceptional follow-through and initiative.
Proficiency working across cross-functional teams.

We offer a Comprehensive Benefits Plan that includes the following:

Medical, Dental, and Vision coverage
401K program
Disability & Life Insurance package
Paid Vacation & Holidays
Career advancement opportunities
Discount fitness memberships
Work/Life resources

Sick leave

More about M.S. Walker, Inc.:

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