SOPEXA USA

Sopexa is an international food, beverage & lifestyle communications agency implementing creative and effective 360° marketing solutions for brands and collective organizations. With its in-depth knowledge of the global food and wine industry and key players, Sopexa advises and assists clients in meeting their communications and marketing objectives, enabling them to set food & drink trends today and in the future. Sopexa has offices in 24 countries and is part of the Hopscotch Groupe.

The Sopexa PR & Content team comprises of experts in the media, digital, social media, and content spheres. The team carries out projects including press and influencer campaigns, media partnerships and content creation.

PROFILE

 Excellent oral and written skills – French proficiency a plus but not required
 Minimum of 2 years digital experience – Agency experience a plus
 Strong knowledge of digital channels, community management tools and platforms
 Experience working with influencers and influencer marketing agencies
 Detail-oriented and resourceful
 Passion for new media, social networks
 Strong interest in the food and beverage sector

RESPONSIBILITIES

 Develop, implement, and manage social media strategy from start to finish with focus on Instagram, Facebook, Twitter, and LinkedIn
 Manage and oversee social media content creation – photoshoots, influencer campaigns, and freelance work
 Draft brand content, content calendars, influencer briefs, event invitations, online content such as blog posts, etc.
 Organize, manage, and host influencer events
 Assess KPIs (growth, engagement, etc.) and ensure campaign success via social media listening, monitoring, reporting and analysis
 Collaborate and grow network of influencers, KOLs, content creators, freelancers, creatives, etc.
 Stay abreast of ever-changing digital landscape and best practices in the field
 Identify trends and explore new collaborative opportunities
 Manage influencer database